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Uttar Pradesh Export Promotion Policy 2025-30

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Financial Assistance

Uttar Pradesh Export Promotion Policy 2025-30
Capital Subsidy
  • Capital Subsidy: 40% of eligible project cost, subject to a maximum limit of ?10 crore
  • Evaluation of Detailed Project Report (DPR) by UPEPB
  • Assessment of financial viability, sustainability, and projected outcomes
  • Infrastructure Project Assistance: Total assistance (State + Central) can go up to 70% of project cost (excluding land cost
  • Central Government Grant-in-Aid: Equity contribution of the implementing agency, or 50% of total project equity
  • Maximum cap: ?20 crore per infrastructure project)
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Quality and Standards

Uttar Pradesh Export Promotion Policy 2025-30
Certification Fee
  • Export-related Certifications: 75% reimbursement of expenses incurred for obtaining export-related certifications
  • No individual upper limit specified
  • Covered under overall Marketing Development Assistance (MDA) annual cap of ?25 lakh per exporter
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Marketing

Uttar Pradesh Export Promotion Policy 2025-30
Exhibitions/Events/Brand Promotion
  • Marketing Development Assistance (MDA) Scheme: Overall Cap: ?25 lakh per exporter per year
  • Eligible Activities & Assistance:
  • 1. Participation in Foreign Fairs / Exhibitions:
  • 75% of stall charges (max ?3.25 lakh)
  • 75% of airfare (max ?1.25 lakh for one person)
  • Maximum 3 fairs per year
  • 2. Participation in Domestic Events of International Scale:
  • 75% of stall charges (max ?75,000)
  • 75% of airfare (max ?30,000 for one person)
  • Maximum 3 events per year
  • 3. Virtual International Trade Fairs:
  • 75% of expenditure (max ?25,000 per fair)
  • Maximum 4 fairs per year
  • 4. Publicity & Promotion:
  • 75% reimbursement up to ?1 lakh per year
  • Includes:
  • Advertisement & catalog printing
  • Website development
  • Digital cataloguing
  • Digital content development
  • Digital marketing & social media advertising
  • 5. Sending Samples to Foreign Buyers:
  • 75% reimbursement up to ?2 lakh per year per exporter
  • 6. Organising International Trade Fairs / Buyer–Seller Meets (Abroad):
  • Eligible entities: Export Promotion Councils / Trade Promotion Bodies
  • Minimum 20 exporting units
  • 75% of expenses up to ?3 crore
  • 7. Organising International Trade Fairs in India:
  • Minimum 30 exporting units
  • 75% of expenses up to ?1 crore
  • 8. Organising Virtual Trade Fairs:
  • Minimum 100 MSME/handicraft units (=50% exporters)
  • Buyers = 3× sellers; 75% buyers must be foreign
  • 75% of expenses up to ?25 lakh
  • 9. E-commerce Onboarding Assistance:
  • One-time incentive:
  • 75% of first-year international e-commerce platform fees
  • Eligible fees include registration, seller fees, logistics, warehousing, subscriptions, etc.
  • Maximum assistance: ?3 lakh per exporter (one year only)
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