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About

ODOP Marketing Development Assistance (MDA) Scheme

The state government, in collaboration with the state's Ministry of Micro, Small and Medium Enterprises and its public sector undertaking National Small Industries Corporation (NSIC), has provided marketing assistance to micro and small enterprises under the Marketing Assistance Scheme. The 'One District One Product Marketing Promotion' scheme was launched with the aim of providing better marketing and fair prices to handicraftsmen, weavers and artisans for the sale of products declared under ODOP. Under this, there is a provision to pay 75 percent of the stall charge (maximum Rs 50 thousand), 75 percent of the cost of freight (maximum Rs 75 hundred) and the fare of third AC train or AC bus for one person for travelling assistance.

 

The Market Development Assistance scheme is aimed at achieving fair pricing for the artisans, weavers, entrepreneurs, and exporters of ODOP products through better marketing. 

about

Objective

  • Interstate fare : *Stall charge 75% or Rs 5000 *Material logistics:Rs 15000 or 75% which ever is max
  • International Trade : Stall charge 75% or 200000 which ever is max
  • State: *Stall charge 75% or Rs 50000 which ever is max *Material Logistic Ma Rs 7500/-

Eligibility

1

The applicant must be involved in producing the products listed for their respective district under the ODOP scheme.

2

The applicant must be at least 18 years old.

3

The applicant should not have availed any similar benefits from the Government of India or the State Government in the last two years.

How to Apply?

01

Applicant applies directly from Directorate of Industries UPMSME portal . Link-https://www.diupmsme.upsdc.gov.in

02

Applicant login to its profile/ Creates profile if new user.

03

Applicant selects respective scheme from schemes section and fills all the details.

Scheme

Details & Documents

Subject Type Size Action
ODOP MDA Eligibility PDF 93KB
ODOP MDA Guideline PDF 240KB
ODOP MDA Government order PDF 432KB